The Air Yeezy 2 NRG 'Pure Platinum' launched in June 2012 featuring a subdued colourway that blends varying shades of grey on the upper and a contrasting pop of bright red on the collar lining. The unique design allows it to straddle the line between fashion and sport. The snakeskin texture on the side panels and prominent ridges on the molded rubber heel serve to elevate the design, but the Air Tech Challenge II midsole keeps the shoe grounded in the heritage of the Swoosh.